Friday 9 March 2012

Principle 4: Capacity (Ç)


To know more is more critical than what is currently known
McLuhan, M., & Powers, B. R. (1989). Global Village, The; Communication and Society.
In G. Gerbner & M. Siefert (Eds.), Global Village,The;  Transformations in World Life and Media in 21st Century [ebook] (Chapter 7,  Global Robotism: The Satisfactions ). (Original work published 1986)
Marshall McLuhan, in The Global Village, Chapter 7, Global Robotism: The Satisfactions writes:

"The home may very well become more effecient and automated as cable TV, videocassettes, videodiscs, and quadraphonic sound are added to new home construction. For those who need escape, high-density screens will amplify and accenturate the apha state. For those seeking information, TV linked to the computer might eventually surpass the resources of the Library of Congress. The speed of print data through satellite hookups, such as Associated Press Newscable, could deliver to individual users an overwhelming range of information fashioned perhaps, to one's professional needs. The possibility of constant live information would prompt a continual update of background data on key news events.  Audiences oriented to a videogame mentality, neglectful of books and newsappers, might over a period of time welcome a capsule style of reporting, which when pushed to its farthest limit reverts to the style of the ideogarph."

Observation:

McLuhan predicts the Internet, RSS, Twitter and more technology, twenty-five or more years before they came into popular usage. He was actually writing about them in his 1964 book, Undestanding Media printed 1964, reprinted in 1994 and 2003

McLuhan., M. (2003). Understanding Media: The Extensions of Man
California, USA / Hamburg, Germany: Gingkko Press.
2nd Edition (1994) MIT Press,
First edition published (1964) McGraw Hill, NY.





Returning to the topic of Ç:
  

Rethinking Knowledge Now that the Facts Aren't Facts,
 
         Experts Are Everywhere, and the 

                 Smartest Person in the Room Is … the Room












© Weinberger, David (2012)
Too Big to Know:, New York, NY: Basic Book Press

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